Shopping works as a therapy for many people — just the thought of shopping cheers up the mood and brings excitement. We are living in the age of technological advancement, and the effects can be seen on shopping behaviors as well.
Customers prefer convenience, and for this reason, many brands are focusing on digital platforms. They have a strong online presence, besides physical stores and shops. From clothes to grocery, makeup to health supplements, everything is just a click away.
However, there are still many people who find traditional shopping more comforting. So, what is the difference between these two practices? Let’s find out.
1. The Unlimited Options
If you are a shopping freak, you probably know how important it is to have multiple options. Perhaps, there are very few people who’d pick the first product they see. In 2017, 79% of Americans made online purchases.
Customers prefer to have various choices so that they can buy the best product tailored to their need. With online platforms, you can “visit” many stores across the globe sitting in your comfy chair at home. Imagine how much time and money would be spent if you go with the traditional mode of shopping.
2. Real-time Comparison
An important factor while finalizing a product or service is the price. A study revealed that 83%of the shoppers compare prices before buying a product. Again, visiting a physical store or shopping mall would require you to take several rounds for price comparison. It is tiring and time-consuming at the same time.
However, on online platforms, you can compare the prices and specs of hundreds of products. Now, the price comparison has become a matter of seconds and a few clicks. Not only does this help to spot a good deal but also makes the process transparent. The product reviews also help to make the right decision.
3. Improved Customer Experience
Nothing can beat the comfort and convenience of sitting back at home and buying things online. All you have to do is some research, order placement, and then wait for the last-mile delivery. In case you change your mind, you can inform the online retailer beforehand or return the product at the time of doorstep delivery.
Since the Online stores are open 24/7, you can place the order anytime –even during a lunch break at work. Also, with online stores, you get the flexibility of ordering products from other cities or even countries. Of course, you may have to pay extra for the shipping, but given the flexibility, it’s all worth it.
While online shopping comes with great convenience, comfort, and flexibility, it has its share of risks. Many online sites are not secured and are vulnerable to a data breach. The bad practices expose your info to hackers, who may sell your data to unauthorized platforms. Also, unlike the physical stores, you don’t get to try a product on online platforms. However, these loopholes cannot discount the benefits of online shopping. You can easily deal with these threats following some security tips.